Daihatsu (Daihatsu) is a Japanese automotive company. Initially engaged exclusively in the production and sale of engines internal combustion large industrial use. Then she began to produce cars and household appliances.

The history of the founding of the automobile brand Daihatsu (Daihatsu)

In 1907 professors of Osaka University Yoshinki (Yoshinki) and Turumi (Turumi) founded a company for the production and sale of internal combustion engines for industrial use, powered by natural gas. The company was named Hatsudoki Seizo Co.,Ltd.

In 1919, two prototype trucks appeared, but it did not reach mass production. It only started in 1930 when Hatsudoki released the first car in Japan (by the way, three-wheeled, model HA).

The company received its current name in 1951. The word "Daihatsu" indirectly (through hieroglyphs) indicates the company's location in Osaka and the fact that it manufactures engines.

In 1957, the company began to export Daihatsu tricycles which quickly gained popularity. And on domestic market three-wheeled microcar arrived Midget also in great demand.

In 1960, the production of a small pickup began. Hi Jet with a two-stroke two-cylinder engine with a capacity of only 356 cc. see Two years later, a slightly larger pickup appeared new line with an engine capacity of already 797 cc. In 1961, the production of a 2-door van began. Hi Jet, and in 1966 a 2-door appeared a car Fellow.

In 1966 Daihatsu Compagno became the first Japanese car imported to the UK.

In 1967, a merger agreement was signed with the company. In 1999, control of the company passed to Toyota Motor Corporation..

In 1968, Daihatsu released a mini car. Fellow SS with a two-carburetor engine with a capacity of 32 hp; it was the first compact model to compete with the then popular Honda car N360.

In 1971 appeared a new version Fellow, and in 1972 a 4-door sedan. Fellow was exported under the name Daihatsu 360.

In 1974, Daihatsu Kogyo was renamed, from that time it is called Daihatsu Motor Company..

Another compact model Daihatsu Charmant, was released already on the basis of the famous Toyota Corolla in 1975.

In 1976, a model appeared Cuore (Domino), it was equipped with a 547 cc 2-cylinder engine. see In addition, the company released its first all-wheel drive SUV Taft.

Car production began in 1977 Daihatsu Charade.

In 1980 a new version appeared Daihatsu Cuore, named Mira Cuore, but two years later it was renamed to Mira.

In 1984, instead of Taft, the company began to roll off the assembly line. rocky SUV, in October of the same year - the first models Daihatsu 850 cab and Daihatsu Cab Van, and since November, the model has been added to them Daihatsu Hijet.

By 1985, the total number of cars produced in the entire history of the company reached 10 million. Alfa Romeo launched the Charade for the Italian market. As compact cars became more and more popular in Europe, sales of Daihatsu models grew steadily there.

In November 1986, production of the Daihatsu Charade also began in China. In the same year, a new 3-door model appeared Leeza.

In 1989, models entered the automotive market Daihatsu Feroza and Daihatsu Applause.

In 1990, Daihatsu began to cooperate with the Korean company Asia Motors Co., Inc.

In January 1992, Daihatsu, along with P.T. Daihatsu Indonesia has put a new plant into operation. At the end of 1992, the company, together with its partner Piaggio V.E, began production of a car. Daihatsu Hijet in Italy. In the same year, instead of the Daihatsu Leeza model, the production of a 3-door car was launched. Opti. The following year, a 5-door variant of the Opti model appeared.

In 1993, the Charade Gtti team won first place in the A-7 class and fifth overall in the Safari Rally. In the same year, the 7,000th electric car was sold.

In 1994, the company's 10 millionth engine was produced.

In April 1995, a new Daihatsu Zebra Espass, in August of this year, a small compact passenger car appeared Daihatsu Move. Its design was developed in collaboration with the Italian company IDEA; the dimensions were somewhat larger than those that had already become the de facto standard for compact cars. Perhaps this is partly why the next year, 1996, a new compact model of traditional sizes was released, Gran Move (Pyzar), as well as models Midget II and Opti Classic.

In 1996, the production of the Daihatsu Hijet model began at a plant in Vietnam, and the model Daihatsu Midget II. In the second half of 1996, the company released another compact car Daihatsu Pyzar (Daihatsu Gran Move) with a station wagon.

In 1997, Daihatsu turned 90 years old, and the number of passenger cars produced during these years reached 10 million copies. New models appeared - compact all-wheel drive Terios, Mira Classic(with retro design), Move Custom.

In 1998, a passenger Daihatsu Sirion, and in the Malaysian branch of the company on the basis of Daihatsu Terios began production all-wheel drive vehicle Perodua Kembara. The total number of cars of all varieties that came off the assembly line reached 20 million.

Models entered the market in 1999 Atrai Wagon, naked and Mira Gino, and car production began in Indonesia Daihatsu Taruna. In the same year, in Pakistan, it began to roll off the assembly line Daihatsu Cuore, and in Malaysia - a car Perodua Kenari (Daihatsu Altis). Soon there was a compact Daihatsu Atrai 7 station wagon and small Daihatsu YRV. As of 2000, Daihatsu produced 8,000 electric vehicles.

In the 1990s, the company paid much attention to the implementation of quality standards and environmental management systems (ISO) in its enterprises. In 1998, one of the plants - Kyoto - receives the ISO 14001 certificate. In 1999, another plant of the company, Tada, receives the ISO 9001 certificate. In 2000, Daihatsu's main plant received the more stringent ISO 14001 certification, followed by Ikeda, Shiga and Tada. The company is actively solving the problem of environmental pollution - production waste is reduced to zero at all local plants, and a highly efficient TOPAZ catalyst is being developed.

As of 2001, the number of produced cars of the Move model amounted to more than a million copies. The company released new car Daihatsu Max. Together with a company in Venezuela, Daihatsu launched a model Daihatsu Terios.

In 2002, the holding group Perodua Auto Corporation Sdn was established by the company. bhd. headquartered in Malaysia. A car appeared Daihatsu Copen. Daihatsu's development team has created a "smart" catalyst capable of regenerating components containing precious metals.

All this time, the company continues to do what it started its business with - production industrial engines. In 2003, he completed the construction of the Kagami plant, designed specifically for these purposes. In the same year, the company releases a number of new products - Daihatsu Terios, Daihatsu Tanto. Model launches in Indonesia Daihatsu Xenia, in the development of which Toyota took part.

In 2004, a model jointly developed by Daihatsu and Toyota appeared on the market, it was called Daihatsu Boon. The company refines, improves its unique ignition control system Rapid Catalyst Activation System and proves its practicality. In the same year, another Daihatsu Auto Body Co., Ltd. plant opens. Oita.

The slogan of the company throughout its century-old existence remains unchanged: "We make it Compact"("We make it compact"). Daihatsu is a leader in the production of compact minivans. Cars such as Daihatsu Terios, Daihatsu Sirion, Daihatsu Move, Daihatsu Mira, Daihatsu Hijet, Daihatsu Delta, Daihatsu Copen, Daihatsu Charade, Daihatsu Applause, Daihatsu Altis are supplied to more than 100 countries around the world. © ves4i.com.ua

Daihatsu official website: http://www.daihatsu.com/

In 1951, the company receives a new name - "Daihatsu Motor Co. Ltd.” In 1967 enters into a business agreement with Toyota Motor Co., Ltd., and Toyota Motor Sales Co., Ltd.

In 1977, it produces the passenger model Daihatsu Charade (993cc).

In 1981, the Daihatsu Cuore was released.

In 1984, the company releases the Daihatsu Rocky, in October of the same year, the first Daihatsu 850 Cab and Daihatsu Cab Van models are on the company's assembly line, and from November Daihatsu Hijet is added to them ..

In 1985, the rate of produced cars crossed the 10-million mark.

In November 1986, Daihatsu Charade was launched.

In 1989, Daihatsu Feroza and Daihatsu Applause enter the automotive market.

Since 1990, Daihatsu has been cooperating with Korean Asia Motors Co., Inc. And in January 1992, together with P.T. Daihatsu Indonesia opens a new manufacturing facility. At the end of 1992, the company, together with its partner Piaggio V.E, launches the production of the Daihatsu Hijet car in Italy.

1993 is the year of racing victories and awards: Daihatsu Charade GTti wins the A-7 class and takes fifth place overall in the 41st Safari Rally. In the same year, the number of electric vehicles sold reaches 7,000 copies.

In 1994, the 10 millionth engine of the company was produced. In August 1994 on the assembly line new model, developed in collaboration with Malaysia's Second National Car, Kancil based on the Daihatsu Cuore.

In April 1995, the new Daihatsu Zebra Espass enters the Indonesian market, and in August of this year, the small compact passenger car Daihatsu Move arrives in Japan.

In April 1996, the production of Malaysia's National 1-Box Car, Rusa was launched. A little later, the production of Daihatsu Hijet begins at the Vietnamese plant. In addition, the commercial Daihatsu Midget II enters the Japanese car market in April. A commercial agreement on technical cooperation of the company is concluded Daihatsu with China's Liuzhou Wuling Motor Co., Ltd., Guangxi Zhuangzu Autonomous District The company produces a compact station wagon Daihatsu Pyzar (Daihatsu Gran Move) in the second half of 1996. Daihatsu produced 1,000,000 industrial engines by the end of the year.

1997 - The Japanese company Daihatsu celebrates its 90th birthday.

In 1997, the all-wheel drive Daihatsu Terios was released. The company has already produced 10,000,000 passenger cars, and the Malaysian branch of Kancil Malaysia produced 100,000.

In 1998, the passenger Daihatsu Sirion was released, and the Malaysian branch of the company is actively developing and assembling the all-wheel drive national car Perodua Kembara (Daihatsu Terios). In the same year, one of the factories, Kyoto, received ISO 14001 certification. The total number of cars removed from the assembly line reached 20,000,000.

In 1999, another plant of the company, Tada, was certified, it received ISO 9001. This year, the Daihatsu Atrai Wagon is produced, and the Daihatsu Taruna car was launched in Indonesia. The Daihatsu NAKED model enters the market.

In 2000, the Daihatsu main plant receives the ISO 14001 certificate, then the Shiga plant and the Tada plant receive the same certificate. In the same year, Daihatsu Altis is created, production of Daihatsu Cuore is launched in Pakistan, and the national car Perodua Kenari (Daihatsu Altis) is launched in Malaysia. Then the compact Daihatsu Atrai 7 station wagon and the small-sized Daihatsu YRV saw the light. In 2000, Daihatsu produced 8,000 electric vehicles.

In 2001, the company opened the CNG Eco-Station, a natural gas filling station located in front of Daihatsu's (Ikeda) headquarters. The company has completely surrendered itself to the problem of environmental pollution - production waste has been reduced to zero at all local plants, and a highly efficient catalyst under the name TOPAZ is being developed. Sales of the new national car Perodua Kelisa (Daihatsu Cuore) begin in Malaysia. In 2001, the number of only one Daihatsu Move model produced was more than 1,000,000 copies. The company releases a new car Daihatsu MAX. Together with Toyota, the national Daihatsu Terios is launched in Venezuela.

In 2002, the company organized the holding group Perodua Auto Corporation Sdn. bhd. Headquartered in Malaysia. Appears passenger car Daihatsu Copen. Daihatsu's development team creates a smart catalyst that is unique in its ability to regenerate precious metal components.

In 2003, the company completes the construction of the Kagami plant, which will specialize in the production of industrial engines. In the same year, Daihatsu releases a number of new products - Daihatsu Terios, a passenger car Daihatsu Tanto. Daihatsu Xenia appears in Indonesia, in the design and development of which Toyota also participated.

Since 2004, the automotive market has been replenished with Daihatsu Boon - a product joint creativity Daihatsu and Toyota. Daihatsu refines, improves and proves the practicality of the world's first "ion-sensing" ignition control system called the Rapid Catalyst Activation System. In the same year, another Daihatsu Auto Body Co., Ltd. plant opens. Oita.

Since 2005, the production of Daihatsu DELTA begins in Colombia, started in Colombia, and in Malaysia - the national version of Daihatsu Myvi.

Daihatsu is currently under the control of one of the largest automotive manufacturers- Toyota, but the slogan has remained unchanged throughout the century of the company's existence: "We make it Compact". Daihatsu is a leader in the production of compact minivans. Cars such as Daihatsu Terios, Daihatsu Sirion, Daihatsu Move, Daihatsu Mira, Daihatsu Hijet, Daihatsu Delta, Daihatsu Copen, Daihatsu Charade, Daihatsu Applause, Daihatsu Altis are supplied to more than 100 countries around the world.

Slogan: We make it Compact

One of the largest Japanese car manufacturers. Basically, these are mini-displacement models. Compact minivans, pickup trucks and SUVs are also produced. This technique is known and respected all over the world. Sometimes Daihatsu called "a big manufacturer of small cars". Since 1967 the company has been owned Toyota Motor Corporation.

Daihatsu is one of the oldest car manufacturers in Japan. It all started back in 1907, when a company appeared in Osaka Hatsudoki Seizo Co.,Ltd. It was founded by a group of professors from Osaka University. Initially, the company was engaged in the production of internal combustion engines - engines running on natural gas were produced. Later there were also variations on gasoline themes. The range of their application was wide - from land to water transport.

This went on for 23 years. In 1930, a solemn event took place - the company introduced its first vehicle. It is difficult to call this small three-wheeled miracle a car. But the three-wheeled design gave two important benefits - low cost and relative simplicity. Yes, and the tax on such decisions was smaller. Compact creations Hatsudoki Seizo great for maneuvering through narrow streets Japanese cities. The expansion of the model range begins, the first compact trucks appear. However, it was rather difficult to sell them due to the undeveloped infrastructure. So the military became the main customers. In those years, Japan followed the path of militarism, as a result, there were so many orders that soon Hatsudoki Seizo I had to start building an additional plant. An attempt was made to create a four-wheeled car, which did not have much success - in April 1937, the FA model appeared, which few people know about now. But it was the first fully Japanese compact car.

After the defeat of Japan in World War II, the company could not recover for quite a long time. Production was produced, but quite sluggishly. The state of affairs again helped to correct the war. This time in Korea. Engines, as well as inexpensive and simple three-wheeled trucks Daihatsu were in great demand there.

By the beginning of the 50s Hatsudoki Seizo already fully recovered and decided to try to engage in the production of products for export. To begin with, the name was changed so that foreigners would not break their tongues. So it appeared in 1951 Daihatsu Kogyo Co.. Those years were marked by the appearance of such unusual models as the Daihatsu Bee. According to information from some sources, these cars have been used as taxis for quite a long time.

Daihatsu Bee (1951)

In 1957, the export of a miniature three-wheeled Midget truck (a vehicle that looks more like a large motor scooter) begins. This model managed to gain popularity even in the USA. It was a real achievement. In 1958, the company's first four-wheel truck appears. Again, small. And this model expected success.

Things have gone. Various models begin to appear one after another. There are compact passenger cars, vans, trucks. The company, the first in Japan, begins to experiment with electric motors - this is how the Hijet Truck EV electric truck appears (although they did not dare to start mass production).

One of the milestones in history Daihatsu Motor Co.. 1967 is considered to be the year when a cooperation agreement was signed with Toyota Motor Co.,Ltd. and Toyota Motor Sales Co., Ltd., from which in the future will be born Toyota Motor Corporation. This agreement actually meant the departure of the first into submission to the second.

In 1974 the company changed its name to Daihatsu Motor Company, used to this day., channels in

Daihatsu (Daihatsu Kogyo Co. Ltd.) is a subsidiary of the Japanese Toyota("Toyota"), specializing in the production of cars of the brand "Daihatsu". The headquarters is located in Osaka.

In 1951, during the reorganization of Hatsudoki, the new company Daihatsu Kogyo Co., which currently manufactures mini-class cars (Q-class in Japan or A-class in Europe), small cars classes B and C (according to European classification), compact and medium SUVs, minivans and light trucks. However, the history of Daihatsu begins much earlier: it is counted from 1907, when Osaka University professors Yoshinki (Yoshinki) and Turumi (Turumi) founded a company for the production and sale of internal combustion engines for industrial use. The company was named Hatsudoki Seizo Co. and produced engines that ran on natural gas. In 1919, two prototype trucks came out. Serial production did not begin until 1930, when Hatsudoki released the three-wheeled model HA, which became the first domestically produced car in Japan.

By 1957, the company decided to switch to the export of Daihatsu three-wheelers, which sold very quickly. The Midget three-wheeled microcar appeared on the Japanese market and gained great popularity.

In October 1960, the Hi-Jet pickup saw the light with a 356 cc 2-stroke engine and two cylinders. In 1961, the Hi-Jet 2-door van was released, and in 1962 the New-Line pickup appeared, which was larger than the Hi-Jet and equipped with a 797 cc water-cooled engine. The second generation Hi-Jet saw the light already in 1963, and in 1966 the Fellow 2-door passenger car appeared.

In 1966, the Daihatsu Compagno became the first Japanese car to be imported into the UK. A year later, in 1967, Daihatsu Kogyo entered into an agreement (actually meaning custody) with Toyota Motor. In 1968, Daihatsu released the Fellow SS, a minicar with a 32-horsepower twin-carburetor engine; it was the first model in the compact car industry to compete with the 31 hp Honda N360.

In 1971, a hardtop version of the Fellow model appeared, and a year later, in 1972, a 4-door sedan. At the same time, for reasons of fuel economy, the engine power was reduced from the then 40 hp. up to 37. In the export version, the Fellow was called the Daihatsu 360.

Daihatsu Kogyo is renamed Daihatsu Motor Company in 1974.

Based on the Toyota Corolla in 1975, the compact model Daihatsu Charmant was produced.

In 1976, the Cuore (Domino) model appeared with a 2-cylinder 547 cc engine and the first all-wheel drive Taft SUV produced by the company (it was equipped with a whole range of engines - from a liter gasoline to a 2.5-liter diesel). A year later, the Charade came out.

In 1980, a commercial version of the Cuore called Mira Cuore appeared, in 1982 it was renamed Mira, and a year later its turbo version was released.

In 1984, the Rocky SUV replaced the Taft model, and the assembly of Daihatsu cars began in China.

By 1985, the total number of cars produced in the entire history of Daihatsu reached 10 million units, Alfa Romeo began to produce Charade for the Italian market. In Europe, minicars were very popular and Daihatsu's sales in the European market grew steadily.

In 1986, the assembly of the Charade began in China, and a new model was released - the 3-door Leeza, also available in a turbo version that develops 50 hp.

The new Applause and Feroza models were introduced in 1989.

In the early 90s, Daihatsu entered into a technology agreement with the Korean company Asia Motors and released the Sportrak model. In March 1990, the next generation Mira was fitted with 4WS for the first and only time in the history of compact car production, along with 4WD.

In 1992, the 3-door Opti came to replace the Daihatsu Leeza model, and in Italy, on a joint with Piaggio V.E. the company began production of Hijet. In 1993, the Charade Gtti took first place in the A-7 class in the 41st Safari Rally, while the Opti received a 5-door variant.

In August 1995, the new compact Move was introduced to the Japanese market. Its design was developed jointly with the Italian company IDEA and reflected indulgence in allowable sizes K-cars up. With a short length, the Move body has a height that allows the driver to ride in a tall hat. A year later, in 1996, a model of more traditional sizes was released - the Gran Move (Pyzar), as well as the Midget II and Opti Classic models with a retro design of the front of the body.

1997 - the company turns 90 years old, and the number of cars produced over the years reaches 10 million copies. The range is complemented by the compact all-wheel drive Terios, as well as Mira Classic with a retro design. The Move family has been supplemented with the Move Custom model.

In 1998, the company celebrates another round number - the total number of cars produced reaches 20 million, the Terios Kid models appear, which debuted at the international exhibition in Frankfurt, a passenger car off-road in the Daihatsu range. This is a small, five-seater car, quite suitable for the role family car for trips out of town. The Sirion and the second generation Move, designed by Giorgetto Giugiaro, also appeared, and in 1999 models such as the Atrai Wagon, Naked and Mira Gino were added to them. The Tada plant receives ISO 9001 certification.

In 2000, Ikeda, Shiga and Tada receive ISO 14001 certification. The expansion of the lineup continues - this time the Atrai 7 and YRV are new, and in 2001 - Max, which has the same technical specifications, which is the same as Move. Move production by this point already reaches a million units. In Venezuela, together with Toyota, Terios begins to be produced, and plants in Japan achieve a minimum percentage of emissions of harmful substances. In addition, a new Topaz catalyst is being developed.

In 2002, a catalyst appears that independently regenerates its components from valuable metals. A novelty appears on the market - the stylish roadster Copen.

At the latest car shows in Frankfurt and Tokyo Daihatsu presented mainly concept mini-cars, from the 2.5-meter 2-seater Micros-3L with a targa-type body (top roof panels are removable), to the 5-seater compact 3.8-meter YRV monocab. The cube-shaped EZ-U is a city car concept with maximum possible size cabin for this class: with a body length of 3.4 m, it has no front and rear overhangs. The Kopen micro roadster is a kind of smaller replica of the European Audi TT with lighting from the New Beetle. A true off-road option, the SP-4 concept mini-SUV with a sliding rear roof and a permanent all-wheel drive, supplemented by "handout". production model on the basis of SP-4, apparently, will replace the veteran Feroza.

Today Daihatsu is a company with almost a century of history, the philosophy of which lies in the corporate slogan: "We make it compact". In the rapidly growing automotive market it is compactness that will be the key concept, according to Daihatsu. The compact minivan class is experiencing a real boom in Japan and Europe, and Daihatsu is out of competition here. The company's vehicles are currently delivered to more than 100 countries around the world.

Daihatsu - brand history:

Daihatsu appeared a hundred years ago, but the brand was not used on any car until 1951, when Hatsudoki Seizo, founded in 1907, changed its name to Daihatsu Motor Co. Being a constructor small cars, Daihatsu first produced an inexpensive three-wheeler with a small engine, before the release of a range of four-wheelers in 1958. Although the size of Daihatsu vehicles was often laughed at, they were the result of a well-developed brand.

Small cars reigned supreme in the Asian small car market with the Domino and Charade being the most successful models. Daihatsu was the first Japanese manufacturer to reach the Western market, mainly in the UK, with their 1966 Compagno models.

Most early and current Daihatsu models were equipped with a three-cylinder engine, as well as a very economical diesel engine with a volume of less than 1000 cc.

Although Daihatsu was far from being a manufacturer sports cars, he created a 993cc turbocharged version of his Charade.

Daihatsu vehicles have proven to be quite useful in the hyper-crowded eastern metropolises. Models such as the 3-wheeled Midget were common in old martial arts films made in the Far East.

It may seem strange, but Daihatsu was also involved in the production of SUVs, the first model with all-wheel drive was the Taft. The car was driven by either a 1.0 liter gasoline engine or 2.5 liter diesel. The SUV lineup was later expanded with the release of the commercial-utility Fourtrak in 1985 and the Sportrak in 1990. Despite his considerable efforts, Daihatsu could not compete with model lines SUVs from other manufacturers such as Honda and Toyota.

Changes to the Japanese tax system and regulations regarding K class vehicles have allowed Daihatsu to increase the size of its vehicles while still being subject to operating and dimensional regulations. The merger with Toyota Motor Corporation provided an excellent opportunity to reach distant markets such as South America and Australia.

Although Daihatsu recorded poor sales in Australia, they were successfully offset by dealer sales in Chile and Venezuela, as well as lucrative car deals with other manufacturers such as Perodua, Malaysia's second largest company.