Buying new car often want to save money. And what, the desire is quite reasonable, unless you swung at. But not everyone knows how to keep a couple of tens of thousands of rubles in your pocket.

All car dealerships are commercial organizations and pursue the goal of obtaining and maximizing profits. But it is impossible to make a profit without having customers. That is why most car centers arrange sales periods. Knowing certain features, you can save up to a hundred, or even up to three hundred thousand rubles very profitably! Consider a few rules on how to get a discount on a car.

1. Seasonal discounts.

The largest period of discounts in car centers is the last month of the current year and the first two months of the new year. Annually car companies release new series of cars. By the way, some motorists deliberately postpone the purchase of a car and, only after waiting for a new delivery, go to a car dealership.

Let's see what the year of manufacture of the car affects:

• the older your car, the higher the cost;
• the younger the car, the higher the cost of insurance against theft;
• many believe that the newer their car, the higher the prestige of the car owner.

If these little things are not of great importance to you, you can safely buy a car at seasonal discounts.

2. Discount cards for buyers.

Many auto centers give discount cards when you first buy a car. Discounts may increase with a secondary purchase. However, the problem is that in most cases the cards are nominal, and therefore, it will not always be possible to increase the discount at the expense of friends and acquaintances. By the way, sales assistants also have cards for a decent discount. If your friend works in - you are very lucky. If only the card was not named.

3. Gifts instead of discounts.

Most official dealers are engaged not only in the sale of cars, but also have their own maintenance salons. True, the prices in such salons are much higher than in ordinary workshops. Therefore, very often, when buying a car, owners of a new car are offered a year of maintenance or a collection winter tires For a present. Actually, the gift is not cheap, I think all motorists will like it. And the dealer is happy.

4. Trade-in.

Today on Russian market such an action as took root quite firmly. When you return your old car, you get a discount on a new one. However, there is a small but. No one can guarantee that your car will be valued for the amount you expected. You can, of course, place ads in newspapers, the Internet, hang them in neighboring yards. Waiting a long time for someone to respond... But ask yourself, do you need this headache?

5. Birthday of the auto concern.

Dealers like to attract the attention of buyers by setting discounts on cars in honor of the birthday or anniversary of the company. In extreme cases, gifts are guaranteed!

6. Try to bargain.

Despite the fact that a car dealership is not a market, bargaining is appropriate here, and a discount can be knocked out even from the seller. It is enough to bring along a connoisseur in cars or a couple of critical, always dissatisfied friends. The fact is that an employee of a car center is obliged to sell a certain amount car brands set by the distributor. For this he receives good rewards. If you find out that this model is not selling well in a particular car dealership, feel free to ask to throw off a couple of tens of thousands. You can say that you have a certain amount of cash, so you are guided by its limits. Show with a look that the car is wonderful, but ... the color is wrong or winter is coming and you need money for tires. You may not get a discount, but you will definitely get a gift.

7. The method of competition.

Collect information on different car dealerships. When knocking out a discount, be sure to show a printout from the competitor’s website, say that the price is lower, so in which case contact them. It is not necessary to mention that the car is damaged by competitors or is used for a test drive.

8. Profitable offers.

It happens that the car owner offers interest-free for the purchase of a car, the so-called installment plan, or free insurance, and as you know, CASCO is very expensive. So do not rush to refuse, you may be able to save much more than when buying at a discount. Such shares arise due to competition. The higher the company's sales, the higher the market share.

9. Discounts on models.

Every month they are available for certain car models. Usually such information can be seen on the seller's website.

10. Defects and mechanical damage.

Very often, the company offers a discount on cars with minor damage or defects. The reasons for this may be very different, but this does not mean that it is worth abandoning such a model. Scratches are fixable, and perhaps a visit to the center Maintenance much cheaper than buying the perfect car.

Discounts in different auto centers vary quite a lot. In case of overfulfillment of sales norms, the company has the right to issue a bonus to an employee as vacation pay, which will affect the price. If sales are bad, then the price will be lower. If by the end of the year the sales plan does not reach the norm significantly, then discounts on cars are set to such a limit that even a used car may turn out to be more expensive. So feel free to knock out a discount.

In general, my advice to you: do not rush. As the saying goes: "Slower you go - you will continue!" It is better to go to car dealerships more often, ask leading questions, leave your contact information. Believe me, sellers will not leave you without their attention. And remember, you can always get a discount! The main thing is to believe in it and follow our instructions.

The well-known words “Slower you go - you will continue” is the golden rule for any significant purchase. It is better to approach the process of choosing a car with maximum preparation and great responsibility, then you will be able to please yourself not only with a new car, but also take advantage of great options discounts for it. Every month, dealers have various promotional offers for both cars and optional equipment and accessories for them.

Relevance of bargaining and discount options in the salon

Many buyers believe that bargaining at a car dealership is inappropriate and is a huge violation of the rules of etiquette. By asking such questions, you will not look ugly or stupid.

Moreover, this is a completely normal question for a manager who also wants to sell you a car. A 15% discount on a car is a very real phenomenon. There are cases when the supplier himself sets a 5% discount for certain models. In any case, do not hesitate to ask the manager or management of the car dealership about such offers.

In order to sell a car on mutual favorable conditions and get your percentage of the sale, the manager may offer you to use his personal discount. Being an employee of a corporation, he has great privileges to buy a car, and with the right communication, a good set of circumstances, he will gladly meet you halfway. Remember that you do not pay money for demand, but you can buy additional options or accessories for your new car.

Great promotional offer from the dealer

Every month in the showrooms there are discounts on car models that have been in stock for a long time. If you are lucky enough to get on such an offer, you will certainly be satisfied with the purchase. The fact is that dealers often do rash acts, wanting to earn as much as possible on the sale. Thus, they build additional equipment into the car, the price of which can be really high. As a result, such machines stay in stock for a long time - no one is willing to buy them above the basic purchase price. After some time, they are sold at the lowest price, already together with the built-in equipment. Sometimes the sale price can be much lower than the original, so buying such a car with built-in equipment will cost you much less.

If there is no urgent need to buy a car urgently, it is better to visit several car dealerships and find out about prices and promotions in advance. Then you will have plenty to choose from. Remember that the main thing is not to rush. You can leave your contacts to managers who will try to find the best offers for both them and you. Sellers will certainly not forget you and will look for various options for offers so that you make a purchase in their showroom. Believe me, they will be interested in this business no less than you. Do not try to hide from them that you have more in your arsenal profitable offer from other dealers - this can push them to go for the best conditions for you.

You can get not only a great discount on a car, but also built-in equipment absolutely free. If you “fight” for a long time, but unobtrusively, you can come to the conclusion that the built-in options will be installed for you at cost. Alarms, seasonal tires, parking sensors - all this can really be received as a gift, thanks to promotional offers from the dealer. When buying a car for a promotion, remember a few important criteria:

• Buy a car in the daytime, when the lighting allows you to notice any flaw.
• Pay attention to the shade of paint of various parts - it should be the same on the entire surface of the machine.
• Check for visible damage to the interior.
• Don't hesitate to take a test drive.

Great discounts can also be obtained at the beginning of each year. The fact is that at this time, car dealerships are trying to quickly sell the models of cars produced last year. For some buyers, a discount of a couple of thousand can be decisive. On New Year's holidays there is a system of discounts. Using special offers, you can really make bargain purchase and you will certainly be satisfied with the savings in personal funds.

Cars exhibited in showrooms or various exhibitions, as a rule, return to the showroom with various scratches and scuffs. Sometimes with slight dents. If you don't mind buying a car with slightly damaged appearance, then in such situations it is also easy to come to an understanding with the manager and ask for a discount. True, the choice of such a car should be approached with extreme caution.

Credit option discount

Not every person can afford to buy a car for cash, so car dealerships are ready to offer a lot of credit options. Almost every car dealership promises interest-free loans, but this is far from the case. The buyer always pays the full cost of the loan for a car that already has its own discount.

Not all models are sold on credit. This is exactly the same discount that will go into accounting for the repayment of interest on the loan. It is profitable for any car dealership to sell cars on credit - they receive a decent bank commission for each registration. Absolutely the same car can be purchased much cheaper by paying in cash, remember this.

When buying a car, do not forget that it is better not to rush with the cherished acquisition. Having made several visits to various car dealerships, you can familiarize yourself with the list of interesting offers and significantly save your budget. With a successful combination of circumstances, buy the model you like with a discount of up to 15%. Do not forget that gifts in the form of an alarm installation, a video recorder, crankcase protection and much more are quite common in life.

Video: what you need to know when buying a new car

It consists of several independent transactions, each of which can carry a certain benefit. And if at first glance the discounts seem insignificant, then in total the discount can be 10% of the price or even more.

1. Manufacturer discount

This discount is given by the manufacturer or, more rarely, by the dealer himself. Such offers, as a rule, are seasonal in nature and mainly concern models that have been on the market for a long time. If the car is no longer as popular as it was at the time of its premiere, you can count on a 5% dealer discount. If the model is niche or soon, then your benefit can reach 10-15%. Such offers usually appear when changing model range, the release of a restyled version in the near future or with a global update of the model range. So your task is to read the press and find out how soon the model you like is waiting for an update.

2. Trade-in bonus

Submitting your old car you can get a fixed discount. Such programs are widespread in all market segments. The amount of trade-in bonuses for each brand can be found on the websites of car dealers. The low appraisal value of your rented property car trade-in relative to other competing dealers, a reason for a good bargain. It is important not to sell too cheap - you must clearly understand how much your car really costs.

3. Brand loyalty programs

Some manufacturers, mostly premium segment, offer a so-called loyalty bonus to retain existing customers. If you own a car of this brand now or have owned a car of this manufacturer in the past, there is a good chance to qualify for such a bonus. Standard size loyalty bonus can reach 5%.

4. Corporate programs

If you cooperate with a company that has a large fleet of vehicles, such as a taxi, you can take advantage of their corporate discount. Such discounts are offered by manufacturers to encourage companies to regularly upgrade their fleet. Be sure to find out if your employer is a partner of the dealer, for this you can make a corresponding request to the representative office of the brand. Ask the dealer to provide a list of companies for which such a discount is applicable. The standard corporate discount ranges from 5 to 10% and does not depend on the dealer margin. The discount directly depends on the manufacturer's program and is compensated by him from his own profit, so the provision of such a bonus is not burdensome for the dealer.

5. Discount from the insurance premium

Check with your dealer about the insurance premium for your new car. Insurance companies offer dealers a bonus of up to 40% of the insurance premium. You can count on half. If the dealer does not agree to give you a discount on insurance, warn him that otherwise you will use the services of your insurance company. Most dealers will not want to lose even a part of their bonus in such cases.

6. Discount from additional services

Most car dealerships make their regular customers issued when buying a car. Since such cards are cumulative, with each subsequent visit to the car dealership, the discount increases. Find out if any of your friends and acquaintances have such a card. If it is transferable, try using it with your purchase. Some car dealerships offer their customers various additional services, such as car registration, free first maintenance, or seasonal tire fitting. Even if you manage to negotiate a few free services, the resulting savings can be impressive.

7. Credit discount

Banks offer their dealers about 2% commission on the sale. Be sure to consider this possibility when buying a car on credit - so ask the dealer maximum discount from his checkout bonus.

Photo: depositphotos.com, Dmitry Rogulin/TASS

Many experienced and not so experienced drivers are wondering when it is more profitable to buy a car. At first glance, there is no difference what time of year to buy vehicle. However, if you look at this issue from the other side, you can identify some trends. Next, we will analyze the main ones.

How time can affect the value of a car

Buying a car is a serious process, and it must be approached with great care. To really do right choice should be based on various factors, such as specifications, year of manufacture of the vehicle, etc.

However, there are also temporal aspects that will also have an impact:

• The time of year in which the car is purchased. In this area there is the concept of seasonality. In particular, according to statistics, cars are purchased less often in summer than in winter. This is due to the fact that many people go on vacation in the summer. It follows from this that in a given period of time there is more supply than demand. In such conditions, it is more likely to bring down the price (of course, if we are talking about buying from hands).
• Calendar chart. Many car dealerships are well aware of the time of recession and growth in demand for cars. Therefore, during periods of calm, they arrange promotions that are beneficial for buyers (discounts, bonus offers, etc.). If you monitor market offers, you can get to a good time and buy a car with a good discount. This advice is relevant only for new cars. As a rule, car dealerships give discounts on cars, mostly old models, or those that are not in great demand. Therefore, if the main factor in choosing the price, be prepared to buy not the most popular car.
• The weather in which the car is purchased. This factor is important only if we are talking about a used car that is standing on the street. In order to see all the flaws in the polishing and condition of the body, you need good weather. So you can see broken or repainted places. In rainy weather, this will be extremely difficult. Therefore, carefully select the place and time to inspect the car before buying.

How to get the maximum discount when buying a car in a car dealership

If we analyze pricing policy in any car dealership, you can notice a general trend - for the same models, the cost can change regularly. What does it depend on? From a number of economic factors.

In order to purchase a long-awaited car with the maximum benefit, use several simple advice:

• Latest Models always have the highest price. It doesn't matter what year it was made. Some automakers do not update their lineup for several years. When the next one goes on sale new model, a solid discount is immediately assigned to all previous ones. Hence 1 piece of advice: study the update market (manufacturers' websites contain information about the release date of the next novelty). Do not chase novelty, it is best to purchase the selected model immediately after its new version goes on sale.
• The popularity of the model range affects its cost. Another factor: the lower the popularity of a particular model, the more willingly the manufacturer gives a discount on it. You can use official sales statistics. Discounts are assigned to unpopular brands in many car dealerships. They need to sell a batch of vehicles as soon as possible until sales of other models begin. In order to avoid surpluses of goods, stores schedule sales. This rule is relevant for all areas, including automotive.
• Color matters. As practice shows, cars of some colors are bought more often than others. So today the most popular 3 options: white, black and metallic. Cars of different colors can be purchased much cheaper.

Car market calendar

Statistics is a stubborn thing and always gives reliable information. The car sales market is subject to certain trends associated with a hundred factors. Putting them together, you can classify the calendar year regarding the advisability of buying a vehicle:

• January. This month can be called one of the best periods for buying a car, especially for used models. During this period, there is a decline in demand (New Year holidays, the population has less money and the desire to incur significant expenses). In this regard, sellers are more interested in selling their goods faster. The trend is also relevant for car dealerships that need to quickly get rid of last year's models. To do this, they give discounts to their customers.
• February. It can be called a period of a kind of exit from hibernation. The market begins to revive this month, and profitable promotions are gradually ending. However, on average, prices are still low. During this period, you can profitably acquire a kind of leftovers.
• March. This month, the primary and secondary markets are fully activated, new models begin to arrive in car dealerships. Come alive at this time and prices. However, you can still snatch a profitable offer, for example, dedicated to March 8th.
• April May. It was during this period that the demand for cars in Russia is the largest. This applies to both primary and secondary market. If the demand is good, then the prices are maximum. Hence the conclusion - it is not worth buying a vehicle at this time, since you will have to pay the full cost.
• June - mid-August. This period is characterized by the beginning of a decline in demand. However, car dealerships are not in a hurry to please customers with profitable offers. Very often there is a bonus program when, when buying a certain brand, a tourist voucher is given as a gift. You should not expect any more significant proposals at this time.
• Mid August - early November. During this period, demand increases sharply. This is due to the Russian mentality - many citizens want to buy a car before the New Year's fuss. Hence the conclusion that at this time you should not expect profitable offers from car dealerships. Used car dealers are also not too accommodating, as they know that it is not difficult to sell your iron horse during this period.
• Mid-November - end of the year. During the pre-New Year's fuss, it's time for marketers. During this period, almost all stores come up with tempting and not very programs. It is most profitable at this moment to buy cars from hand. People are interested in making a sale before the new year in order to replenish their personal budget before the holiday.

Video about buying a car

When buying a car, everyone wants to get nice bonuses in the form of discounts, free maintenance and additional “gadgets”. Official dealers provide such services more often, but you can also buy a car on favorable terms in used car dealerships. Unfortunately, only a few people know how to get the maximum discount at a car dealership, and therefore buyers often draw erroneous conclusions, focusing only on commercials.

most successful seasons

Based on a comparative analysis of the largest and most well-known networks of car dealers, we can conclude that the most profitable offers for buying cars appear in winter and summer. This is not due to the holidays or the holiday season, but to a drop in sales at this time. In order to maintain sales and meet the appropriate seasonal and annual plans, dealers can set maximum bonuses during these periods.

The most successful season is the end of the calendar year, i.e. Start winter period. At this time, car dealerships tend to sell the current stock of cars so that in the new year there will be room to supply new models. Equally important is the fulfillment of the annual sales plan. If its implementation is delayed, the dealership sets up lucrative offers to “tick the box”. If the plan, on the contrary, is overfulfilled, the supplier can reduce prices or provide bonuses to dealers, as a result of which prices are reduced for ordinary buyers. The same system applies to the beginning of each year. Even if new models are already in the showroom, old ones can be given a big discount, which will make the purchase a very good deal. If it’s not important for a person to ride new version car model or on the old one, then you can come for pre-styling generation shortly before the release of the updated car.

Finding a lower price

It is better to start choosing and searching for a new car a few months before the actual purchase. So there will be more chances that you will be able to buy a car at a lower cost.

Once the brand and model have been chosen, it is worth visiting several car dealerships or at least their websites to understand what the situation is with prices at the moment, and whether there will be discounts or bonuses in the near future. This is due to the fact that cars of the same brand and in the same configuration can differ significantly in price, because. in one car dealership, the sales plan can be carried out evenly, while in another there may be problems with implementation and, as a result, discounts.

We recommend sending an e-mail to the car dealership with a request to inform you about all ongoing and planned promotions with bonuses and discounts. Some car dealerships can subscribe to such messages through the official website.

Bargain

The biggest discounts are often on the most expensive models. In addition, as mentioned above, the appearance of a new version of a particular model can significantly reduce the cost of the previous generation. But at the same time, it should be understood that the most popular models, for example, crossovers, receive a very slight price reduction.

In addition, the opposite situation may arise in which a car dealer offers a car for sale new generation, but with a certain amount of benefit to attract buyers, as will be reported in numerous advertisements. But don't be fooled. First, you need to check how much the car costs in other salons, because it is likely that the price will be the same or even lower. Secondly, it is necessary to find out the initial cost and the conditions for granting the discount. Sometimes auction cars are offered with a certain configuration, color, payment method, etc.

Waiting for discounts

In order not to miscalculate when buying a car, you need to have an idea of ​​what kind of bonuses you can expect from dealers.

Recycling program and Trade-in

You can get a discount on a car through a recycling program or. The recycling program provides for the delivery of the car for recycling and the payment of the process (about 3,000 rubles), in return, the owner receives a discount on a new car, which can reach 30%. What discount you can get depends on the condition, brand, age old car. The story is the same with Trade-in, only the car is assessed from the point of view of subsequent resale, which requires pre-sales preparation and, of course, financial investments, so the discount will be less than in the case of recycling. But not every car can be scrapped or exchanged via Trade-in. A list of such cars can be clarified on the Internet or a specific car dealership.

Discounts at used car dealerships

In a used car showroom, a discount can only be obtained by agreement with the owner of the car or with the administration of the showroom, if the car has been purchased. You can also drop the price when inspecting the car and finding defects, or if the car dealership has bonus programs. The presence of defects can significantly reduce the cost of the car, but you hardly want to buy a car with a large number of points that require repair.