The history of the Daimler-Benz concern, which produces Mercedes cars, began in 1926, after the merger of two companies: Daimler-Motoren-Gesellschaft and Benz. The symbol of DMG, which produced cars under the Mercedes brand, was a three-pointed star, denoting dominance at sea, on land and in water. He was chosen not without reason, since in addition to cars, Daimler-Motoren-Gesellschaft produced engines for aviation and navy.

In 1912, the company Daimler-Motoren-Gesellschaft became the official supplier of the court of His Imperial Majesty Nicholas II.

The Benz trademark was a stylized wheel, which, as now, was a circle with transverse slats. After several victories in competitions and sports, he was replaced by a laurel wreath - a symbol of victory.
After the merger of the companies, a compromise decision was made and both logos merged into one. Over time, the complex emblem with a laurel wreath was simplified to a simpler, more concise circle, and in 1937 the world saw the well-known logo in its modern form.

Mercedes logo: other versions

Some versions associate this icon more closely with aviation, seeing in a three-beam star either an image of an aircraft propeller, or even an aircraft sight. They can hardly be considered convincing, because the production of products for the aviation industry was far from the main activity of the company.

Yet another version States that the star represents the unity of mechanic, engineer and driver.

There is also a very romantic hypothesis that the three leaders of the combined companies - Gottlieb Daimler, Wilhelm Maybach and Emil Ellinek, could not come to an unambiguous decision about the new logo for so long that it almost came to physical assault. And when they crossed their canes in fighting enthusiasm, they suddenly saw in this not a reason for disagreement, but a harmony of forces and settled on this symbol. However, there is no documentary evidence of this version, so it would be more correct to classify it as fantastic.

The Mercedes brand logo is considered one of the oldest. The three-pointed star was patented as early as March 26, 1901, and was adopted as the logo of the Daimler Motoren Gesellschaft in 1909. Then the company produced engines not only for cars, but also for ships and aircraft. Therefore, the three ends of the star are a symbol of power over the three elements - earth, sea and air.

But it is believed that the idea of ​​the star originated as early as 1880, when company founder Gottlieb Daimler drew it in a letter to his wife marking the location for their home in Deutz. He believed that in the future this three-pointed star would be depicted above the roof of his own car factory symbolizing prosperity. Gottlieb did not fail, the company really flourished and does so to this day.

Also, according to one version, the three ends of the Mercedes star are three people who played a major role in the emergence of a car of this brand. Wilhelm Maybach - inventor of engines internal combustion, Emil Jellinek - Austrian consul and racer, who financed and invested a lot of his own efforts in the development of the enterprise. Mercedes is the daughter of Jellinek, after whom the car was named.

There is another interesting version of the emergence of a three-pointed star. The rays of the star are the canes of Gottlieb Daimler, Wilhelm Maybach and Emil Jellinek, which they crossed in a quarrel. Then everyone bent their own line and could not agree on what logo the company would have. The situation was resolved by little Mercedes, who at the time of the quarrel screamed for the men to stop swearing, because the fate of the company was in their hands. Literally in their hands were canes, which, when connected, depicted a three-pointed star.

Among consumers, there is also a version that the three-pointed star is a symbol of a woman with legs wide apart and arms outstretched. Just as earlier the figures of female goddesses protecting the ship at sea were placed on the prows of ships, now Mercedes cars had a logo protecting the car on the roads.

In parallel with Mercedes, in 1903 Karl Benz registered his logo - a steering wheel with a stylized "BENZ" inscription, and in 1909 he changed the wheel to a laurel wreath, which symbolized victories in automobile races.

In 1926, Gottlieb Daimler and Karl Benz merged into Daimler-Benz AG and the logos were "connected" - the three-pointed star became wrapped in a laurel wreath.

In 1937, the logo was simplified by removing the wreath. Now the star was simply described by a circle. Since then, the emblem has not changed, except for small variations in color design.

Even Small child today represents what the Mercedes badge looks like. The famous three-pointed star has changed little over the period of the company's development and today is one of the most recognizable logos in the world. However, despite the wide popularity of this emblem, few people know what the meaning of the Mercedes badge is.

Moreover, the answer to this question is ambiguous and has some pretty convincing theories, so the Mercedes emblem is covered with a kind of veil of secrecy. Below we will present you the most interesting and unusual versions of the origin of this symbol.

Airbender

Daimler Motoren Gesellschaft, in its early years, when it was only founded by Gottlieb Daimler and Wilhelm Maybach, was not yet engaged in mass production of cars. The company was generally conceived by the founders as a manufacturer efficient engines internal combustion, which would be used not only for ground vehicles, but also for ships and aircraft. According to this version, the three rays of the star, which to this day adorn the Mercedes logo, mean the three elements in which the company planned to develop: earth, water and air.

Convinced Dreamer

This story dates back to an even earlier time, when the previously mentioned company had not yet been born. There is a legend that at the time when Daimler became the technical director of the Deutz plant in Cologne, he decorated the wall of his house with a three-pointed star, and treated it very respectfully. One day he told his wife that someday this star would rise above his own factory and would mean the flourishing of his business. Indeed, after some time, this symbol began to be used as a corporate Mercedes badge.

Three-edged stick

At the beginning of its journey, the company was engaged only in the production of engines. However, after some time, the company releases several racing cars under contract with Emil Ellinek. These cars were a huge success, so DMG starts serial production of cars under the Mercedes brand.

At that moment, the brand had three owners - Daimler, Maybach and Ellinek himself. The latter was sure that the right to choose the logo would remain with him, since he gave a lot to this car brand and even the brand got its name in honor of his daughter. Daimler and Maybach did not share this opinion, resulting in a conflict. Three in a rush put their canes forward, and the resulting picture impressed them very much. The meaning of this sign is the unity of the company.

Symbol of the winners

Observant people know that for a long time the Mercedes sign was not just a three-pointed star circled. The fact is that the emblem depicted a laurel wreath that surrounded this star. The origin of this symbol is also quite interesting. After success car mercedes in a series of races, the owners of the company decided to commemorate this by adding a laurel wreath to their logo, signifying the winners.

The Mercedes sign is known to all people today. Even those who are poorly versed in the topic of cars. Mercedes-Benz is a world-famous concern, and the cars produced by it have proven to be luxurious, expensive and of high quality. And on the hood of each model flaunts a three-pointed star. What does she mean? How did this symbol come about? Worth sorting out.

date of

The Mercedes badge appeared in 1925. It arose shortly before the merger of two companies - DMG and Benz & Cie. The firms merged a year later, in 1926. And the new enterprise became known as Daimler-Benz AG. This event subsequently marked the emergence of a new car brand. It is known today as Mercedes-Benz. Along with the emergence of this company, the co-founders also had a desire to preserve their traditions.

Interestingly, the logo itself was registered as a trademark in 1909, on August 6th. And what is most interesting, the laurel wreath and the Mercedes star have completely independent beginnings.

History

Back in 1886, they did not even suspect the existence of each other. But it was in that year that both entrepreneurs created their own cars, driven by an internal combustion engine. Then they registered their own trademarks. And again, at the same time - in the summer of 1909. The two companies seemed to be competitors to each other in advance. Their founders set a certain direction for development and began to use the newly minted emblems on the machines they produce.

But then, as mentioned above, there was a merger of companies. And a common logo appeared - a three-beam star Mercedes and a laurel wreath Benz. Although Daimler still used a different version of the emblem when they created their cars. The inscription “Daimler” simply flaunted on the hood, and a mythical phoenix seemed to hover above it.

The emergence of a trade name: the history of "Daimler"

So, it will be possible to talk more about the Mercedes sign later, but now it’s worth saying a few words about the name. Regardless of how the founding company was called - DMG or Daimler, the cars had to be called somehow. Because the company agreed in 1900 with a man like Emil Jellinek. He was engaged in the sale of innovative engines and cars. And at that time, Jellinek was the largest dealer of cars produced by DMG. He, in fact, gave the name to the machines. Mercedes was his pseudonym, which he used to race. But in fact, it later turned out that this was the name of his beloved daughter.

So in 1902, on June 23, the Daimler company filed an application for registration of this name as a personal trademark. And three months later, the brand gained legal protection. New was the inscription "Mercedes", curved like an arc.

Trademark Benz

Since the Mercedes sign that we all know today has a “double” history, Benz needs to be addressed as well. Or rather, how she advertised herself at the beginning of the last, XX century.

The founder made everything simple - he created a memorable one. It was an inscription on which the words Original BENZ flaunted. It was decided that it would be placed inside a black gear wheel. It looked very impressive and really remembered well. Then, however, the last part became the central element of the emblem - they decided to remove the Original prefix. And the jagged black wheel was replaced with a laurel wreath, which is a symbol of victory. And since the company has achieved considerable success at that time in the production of cars, it was very symbolic.

Star formation

The history of the Mercedes sign is very rich and complex. After all, the company itself comes from two companies, so that the trademark, respectively, could not but undergo changes.

The formation of a recognizable three-beam star began shortly after the adoption of the name "Mercedes". The idea was proposed by Paul Daimler, who is the son of the founder of the company who went to the next world in 1900. The three-pointed star has become a symbol of the fact that Damiler engines are used everywhere - on land, in air and in water. After all power units, which the company produced, went to aviation, ships, and cars.

Initially, the star did not have a ring, which is now hard to imagine. It appeared in 1916. It became much more convenient to place the Mercedes sign on the hood, and besides, it looked much more organic. And then, after another five years, it was decided to add a star in a wide ring - it was placed on the radiator.

And after the merger of the Daimler and Benz companies, in addition to the names, it was also decided to combine their logos. From each trademark something special was taken. Daimler left the star, and the head of the Benz company offered to enclose it in a laurel wreath. The decision was made, so that in 1927, on October 7, the name Mercedes-Benz and a three-pointed star enclosed in a wreath ring with the name of the company inside were officially assigned to the new company.

Many people wonder what the Mercedes sign means. The answer was given above - this logo embodies the fact that the company's engines were used in aviation, in the navy and in cars. But many people have decided, as they say, to dig deeper. And some of the information turned out to be very interesting.

So, the circle is a symbol of movement, protection, prosperity and concentrated energy. Another circle is eternity. Maybe this is an accident, but people who drive Mercedes are successful, energetic and self-confident.

And what does the “Mercedes” sign mean, that is, a three-pointed star? Turns out there is something special about her. This sign is related to In other words, it is an all-seeing eye, a symbol of fate. In many nations, this symbol means great strength, power, strong spirit. This can also be reflected in the Mercedes - after all, we all know very well how fast, powerful, dynamic, and reliable these cars are.

And finally, the very number of rays is three. You can talk about him for a long time, delving into numerology and esotericism, but this does not apply to the topic. So only one thing can be said. The number three is a synonym for excesses, well-being, abundance. "Three" - aspiration, sometimes even greatness, success. This figure is more than magical. And definitely, all of the above is reflected in such an emblem as the sign of the Mercedes car. People who know what kind of cars they are, of course, will agree.

Emblem location

There are always two "Mercedes" emblems on the hood. Today there are several options. On the example of the “five hundredth” popular in the 90s, you can see that a three-ray star in the ring proudly rises on the hood, and a little lower, at the very top of the radiator grille, the same sign, but enclosed in a laurel wreath and with the name of the company.

Now more and more often there are models with a large star in the ring in the middle of the radiator grille. But nevertheless, on their hood, a badge with a wreath also modestly flaunts. There are options (usually tuning ones) that combine two prominent options at once. Star on the hood in the ring and on grille- in the middle. In general, there are a lot of options. But the star on the "Mercedes" in any case is always there. If these are perhaps not descended from the assembly lines of this tuning studio, they often have a stylish three-dimensional letter B instead of a star on the grille. Although everyone still knows that this is a Mercedes.

Many years of success

"Mercedes-Benz" is a sign that carries not only a certain meaning, which was described above. From a normal human point of view, this is an incredibly expensive brand. To date, its value is more than 16.505 billion euros! And this concern was unanimously recognized as the best German brand. And the most expensive, of course. And this is not surprising. The brand has been formed for over a hundred years. Over the years, a huge amount of effort, money and nerves of its creators, developers, specialists from various industries have been invested in the brand. More than one hundred people tried to make Mercedes not just a car brand, but a legend. And it succeeded. Today, when people see a person who drives a car of this brand, they understand that he has money. He is successful and wealthy. He is confident in himself and in his abilities. Because only such a person can afford a car of the highest German quality. These cars are elite, expensive, reliable, prestigious, safe, comfortable, refined on the inside and stunning on the outside. And of course, technically perfect. Here's what you can say about Mercedes cars.

What does the Mercedes emblem mean?

The history of the Mercedes emblem dates back to 1880. Then the businessman Gottlieb Daimler depicted a three-pointed star on the wall of his house, accompanying it with the inscription "A star will rise over this place and, I hope, bless all of us and our children." In 1909, the three-pointed star was approved as the logo of the Daimler Motoren Gesellschaft company, which produced, in addition to cars, ship and aircraft engines. Thus, the star symbolized the use of Daimler engines on land, in water and in the air, or, if you like, the superiority of the company in these three elements. By the way, in 1909 two stars were simultaneously registered as trademarks - with three and four rays, but later only the three-ray symbol began to be used.
Karl Benz, creator of the world's first automobile gasoline engine, registered the trademark of his company - the steering wheel - in 1903, and in 1909 changed it to a laurel wreath. After the merger of the Daimler and Benz companies in 1926 and the formation of Daimler-Benz AG, the star was inscribed in a laurel wreath, and the emblem acquired its modern look - a three-pointed star in a circle - in 1937. True, in our time, in some cases, a laurel wreath surrounds a star.
The three rays of the star, according to the second and most famous version of the origin of this symbol, denote the names of three people involved in the creation of the Mercedes car - Wilhelm Maybach, Emil Jellinek and his daughter Mercedes. The "King of Constructors" Maybach stood at the origins of the internal combustion engine. The Austrian consul Jellinek, a fan of cars and a passionate racer, invested a lot of material resources and mental strength in order for the car engines to become more and more powerful, and the company that produced them flourished. Jellinek's daughter Mercedes "donated" her name to the car.

The first version of the appearance of the Mercedes emblem looks more plausible and organic than the second, although there is another story associated with a three-beam star - strange, but no less romantic. They say that a female figure is inscribed in a circle - imagine a girl who spread her legs wide and raised her hands above her head. Remember, in ancient times, a female head or figure was carved on the bow of the ship, and this female idol was considered the guardian of the ship? It’s the same on Mercedes – the protective goddess floats in the headwind on the bow of the land ship, protects her masters and does not let her get lost in the asphalt jungle.
A superbrand is another example.

The three-pointed star in a circle is the designation of the Mercedes brand. In the 2005 ranking of brand value (The Best Global Brands), which was compiled by the consulting agency InterBrand in conjunction with Business Week magazine, Mercedes ranks 11th in the world. Brand Mercedes, according to the compilers of the rating, is worth 16.605 billion euros. Ahead, however, Toyota with a brand worth 20.615 billion euros. In a press release accompanying the rating, Mercedes is named the most expensive German brand.
The Mercedes brand has been in existence for over a hundred years. Consciously or unconsciously, during this time, the owners of the brand have invested in it a certain meaning, which has been fixed for centuries. When looking at the three-pointed star of Mercedes, according to the results of a number of surveys, the respondents had the following associations: German quality, elite car, expensive car, reliability, confidence, prestige, safety, conservatism, design superiority.

And in the coat of arms the star burns ...

The success of the Mercedes symbol haunts the famous of this world. They seem to believe that, having brought good luck to cars for many decades, the star of captivating happiness will bless them too. For example, the former opposition leader of the orange movement in Ukraine, Viktor Yanukovych, ordered a coat of arms of the nobility. On it, among other things, there are three symbols - a rose, a symbol of Donbass, a palm branch, meaning victory, and ... a Mercedes badge. What oz